Buono! on YouTube

Joining the ranks of Hello!Project artists who have gained their own YouTube channel are Buono!.

As with previous channels, it will no doubt become the main source of Buono! PVs on YouTube, as well as many other exclusive video bytes and promotional messages.

This is definitely a good sign. It shows us that Buono! are here to stay. But more importantly, it shows us that UP FRONT aren't as far off the ball as one might think at first glance. Piracy is a major problem for the music industry, and there was a time when any music videos posted on YouTube would be removed for copyright infringment, but the industy (UFW included) are beginning to turn their heads and realise that such draconian measures never work, and the best thing to do is to actually join in. By providing an official alternative to the dozens of PV uploaders already existing, they can still make money thanks to advertising. And, let's be honest, if you see two copies of the same PV on there, one uploaded by the official Buono! channel, and one uploaded by jimbob123, we're all more likely to go to the Buono! one, whether we realise it or not.

This is just one more step on the continuing road to embracing the internet, which was previously shunned. A trend that I feel will come to define the new decade.

Official Bouno! YouTube Channel